Abey Mokgwatsane & ACA Bursary 2025 – Empowering the Next Generation of Advertising Leaders
Abey Mokgwatsane & ACA Bursary 2025 – Empowering the Next Generation of Advertising Leaders
Are you a creative, driven student passionate about marketing, advertising, or communications? The Abey Mokgwatsane & ACA Bursary, offered in partnership with the Association for Communication and Advertising (ACA), is your opportunity to get financial support and mentorship to kickstart a career in South Africa’s dynamic advertising industry.
This prestigious bursary aims to develop black talent and transform the future of advertising by funding students from previously disadvantaged backgrounds who want to make a mark in marketing, communications, and brand management.
Who is Abey Mokgwatsane?
Abey Mokgwatsane is a respected South African business leader, marketing expert, and former CEO of Ogilvy & Mather South Africa. Known for his passion for transformation, innovation, and youth empowerment, Abey has partnered with the ACA to offer this bursary as part of his ongoing mission to support diverse future leaders in the advertising space.
️ About the ACA (Association for Communication and Advertising)
The ACA is the official representative body of South Africa’s advertising and communications profession. It supports the transformation of the industry through initiatives like bursaries, training, and development programs to nurture young professionals who will shape the future of creative business in the country.
What Does the Abey Mokgwatsane & ACA Bursary Cover?
The bursary provides full financial support for qualifying students, including:
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Full tuition fees
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Prescribed textbooks
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Accommodation and transport (in some cases)
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Monthly living allowance
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Mentorship opportunities with industry professionals
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Internship placement or industry exposure
This is more than just funding — it’s a launchpad into the advertising world.
✅ Who Can Apply?
To be eligible, applicants must meet the following criteria:
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Be a South African citizen.
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Be Black (African, Coloured, Indian) as per the B-BBEE Act definition.
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Be between 18 and 27 years old.
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Come from a financially disadvantaged background.
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Be currently enrolled or accepted at a SAQA-recognised institution.
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Be pursuing a qualification in one of the following fields:
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Advertising
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Marketing
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Communication Science
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Brand Management
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Media Studies
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Graphic Design / Multimedia Design
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Copywriting
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Digital Marketing
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Show strong academic performance and commitment to the field.
Required Documents
You’ll typically need to submit the following:
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Certified copy of your South African ID
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Latest academic transcripts
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Acceptance letter from a tertiary institution
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Motivation letter explaining your passion for the industry
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Proof of household income or affidavit
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Certified copy of your matric certificate (if applicable)
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Reference letter(s) (optional but recommended)
Bursary Timeline
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Applications Open: Around July 2024
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Deadline: Typically 31 October 2024 (for 2025 academic year)
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Interviews: Shortlisted candidates may be invited for interviews or creative challenges
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Notification: Successful candidates are notified by January 2025
Always confirm deadlines on the ACA’s official platforms.
️ How to Apply
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Visit the ACA’s official bursary page:
https://www.acasa.co.za -
Download and complete the Abey Mokgwatsane Bursary application form.
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Prepare and attach all the required documents.
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Submit your completed application by email or via the online submission platform (as instructed on the site).
Tips for a Strong Application
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Write a clear, personal motivation letter that explains why you want to pursue a career in advertising.
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Include any portfolio work, creative samples, or campaigns you’ve contributed to (optional).
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Double-check that your documents are certified and up to date.
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Apply early — don’t wait until the deadline.
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Why Choose a Career in Advertising?
The advertising and communications industry in South Africa is fast-paced, impactful, and rich with opportunity. Whether you’re passionate about creativity, data, storytelling, or business strategy, this field offers:
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High-growth career potential
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Global and local job opportunities
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Cross-industry relevance (FMCG, tech, finance, NGOs)
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The chance to influence society and culture
Contact Information
For more information or queries:
Email: info@acasa.co.za
Website: https://www.acasa.co.za
✨ Final Thoughts
The Abey Mokgwatsane & ACA Bursary is one of South Africa’s most transformative bursaries for students wanting to enter the world of advertising, marketing, and communication. If you’re ready to bring fresh thinking to the industry and need financial support to do it — this is your chance.
Apply now. Change your future. Influence the world.
Other Related Bursaries:
TSIBA Business School Bursary 2026 – Invest in Your Future
SARB Bursary Programme 2026 – Funding Future South African Professionals
SAPOA Bursary Programme 2026: Shaping Tomorrow’s Property Industry Leaders